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From month to month it seems the search engines are playing Russian Roullette with our site’s rankings. Using Google, I've seen it go from number 36 to 82, then from 55 all the way to 287! And this is just in the last 3 months. Serge, correct me if I’m wrong, but have you ever said that leaving your pages untouched over too long a period of time might be detrimental to your rankings?

Why are there such huge fluctuations and what (if anything) can I do to try to “remove these big road bumps”?

Answer
I’m happy if you like our newsletter. Your concerns are perfectly well founded, and, if I can tell you this: “You’re not alone”. Many people today have some difficulty in realizing that search engine ranking variations are absolutely normal. For instance, there might be periods of time in certain search engines when a site could be positioned at a precise spot and for a certain keyword for many months, if not years!

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