(Continued)

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"The big issue is where they see the business going now that they have acquired The Trading Post. What are they going to do with that part of the business, and how it's going to be integrated with Sensis," Graeme Woodbridge from CommSec said.

Sensis has embarked on an unusual, multi-million dollar advertising campaign in recent weeks to raise awareness of its brand, with the word "Sensis" written in chalk on city footpaths, as well as using traditional advertisements.

In other news, Microsoft is developing new technology to allow users finding data stored on hard drives easily, such as e-mails, certain documents and various data files. On the other hand, Google is reportedly working on similar technology to allow faster and more relevant searches of information stored on personal computers.

"We are collaborating together across groups," Raikes told a group of reporters Thursday, adding that existing search functions within Office programs were already advanced enough to deliver relevant information to users.

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