(Continued)     September 4, 2004 edition

Our two featured articles for the week ending September 3, 2004:

1) Just what exactly are Trusted Feed programs?
With today's many PPC (Pay per Click), PFP (Pay for Placement) and PFI (Paid for Inclusion) programs from so many vendors, it's no surprise that some people can be confused. While organic SEO (search engine optimization) search results (the ones you see at the left of Google's screen) are considered the best and usually constitute the highest ROI, for companies that just launched a new site and that need sales fast, these various 'paid' programs can make a difference in their search engine marketing campaigns.

Click here to read the article.

Insurance against potential penalties
With the Robots.txt protocol, a webmaster or website owner can really protect any site if it is done correctly. Today, web domain names are certainly plentiful on the Internet. There exists a multitude of sites on just about any subject anybody can think of. Most sites offer good content that is of value to most people and can certainly help with just about any query. However, what you see is NOT always what you get.

Click here to read the article.

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