(Continued)     September 4, 2004 edition
It should be about promoting your small business as efficiently as possible, so that folks in your home town can easily find you-whether you're a deli, an auto dealer, or spa."

"FindLocalWebsites.com is fast, affordable, and user friendly," he continues. "Best of all, the business owner controls all the categories in which he wants to be listed-virtually on-demand-in just minutes." Studies by SearchEngineWatch.com claim that ten million small-and-medium sized enterprises conduct the majority of their business within fifty miles of their locations.

In other news, Internet security developer Inviplex says its ClickRisk service would be released on Wednesday (Sept. 1). The ClickRisk service is designed to raise awareness of click fraud, which some analysts believe accounts for more than 18 percent of cost per click advertising traffic.

ClickRisk identifies a client's risk profile and analyzes Web server data, helping determine whether clicks are genuine or fraudulent. "We must raise awareness of click fraud, and find new ways to help identify and stop it, millions of dollars are being lost and jobs are at risk because of it," says Adam Sculthorpe, founder and CEO of Inviplex, Inc.

In new developments, Microsoft surprised the search engine industry Wednesday, when it stated it would release its long-awaited update to its Windows operating system in 2006, but without (!) its advanced file search capability! The Redmond company said the new operating system, code named Longhorn, would come without WinFS, a system designed to search for information scattered throughout a computer in different file types.

Microsoft was well expected to combine desktop search, along with the Web search engine it is also building. Instead, it will only release a test version of WinFS with Longhorn, in a delay the company characterized as a "tradeoff" for making the operating system available quickly!

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