(Continued)     September 18, 2004 edition

If a particular Web page only talks about yellow widgets, the title of that page should be just that: "yellow widgets". Hope that helps.

Our two featured SEO articles for the week ending September 17, 2004:

1) Search Engine Marketing and Trademarks

In today’s competitive markets, it’s a well-known fact that trademarks and recognized brand names can achieve a much higher conversion rate than with generic keywords. In fact, the direct response television (DRTV) advertising industry estimates that about 21% of consumers watching commercials for an “As seen on TV” product, type the brand name of the product directly in the search box of Google and Yahoo, etc.

In the first four or five listings that come up, they then click on the link that will bring them to a website that sells that product. It is also conservatively estimated that about 20% of the people that click on one of those websites will actually buy the product from that site. These statistics are really impressive and prove that trademarks work, not just in TV advertising, but equally as well on the Internet.

Please click here to read the article.

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