(Continued)     September 18, 2004 edition
In other news on Monday, ThomasB2B.com said it will launch a new online advertising network which is based after similar ones from the likes of Yahoo's Overture and Google, but which differs in two key aspects. First, it is focused exclusively on the business-to-business (B2B) market.

Second, it matches ads with search queries and content through predefined categories, not keywords. As in the case of the Overture and Google ad networks, ThomasB2B.com advertisers build text-based ads with links to their Web sites.

These ads, in turn, run on Web sites that participate in the ad network. Whenever a Web surfer visits an ad network Web site and conducts a search or calls up a page, ads that are contextually related to the topic of the search or the page are served up.

Following the Overture and Google models, a ThomasB2B advertiser decides how much it is going to pay each time someone clicks on its ad to go to its Web site, a model known as pay-per-click. This amount of money in turn determines which position that ad occupies when it runs, in relation to other ads. The more an advertiser pays, the higher the ad runs, a method commonly known as bid-for-position. Minimum bids are $0.25 per click.

In other developments, the parent company of mutual-fund giant Fidelity Investments, FMR, said on Monday it currently holds 15.5 percent of Google's Class A stock, according to a filing with the SEC.

FMR said it owned more than 5.2 million shares of the Internet search engine's stock as of Aug. 31st. The Fidelity Growth Company fund owned 5.4 percent of the shares at the end of the month. Google has 33.6 million Class A shares and another 237.6 million Class B shares. The company's 31-year-old co-founders, Sergey Brin and Larry Page, and other early investors hold Class B stock, which carry 10 votes per share in company elections.

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