November 12, 2004

(Continued)

Inventory management
If you are a manufacturer or distributor, what happens if you temporarily run out of stock on a certain product? Another popular advantage of trusted feed programs is that there are mechanisms in place that allow an advertiser to remove discontinued or temporarily unavailable products pages from the engine's database.

Additionally, XML and trusted feeds support the utilization of most third party tracking URL's from each search engine, for their corresponding individual landing pages. All of this helps companies better manage their ad programs, while at the same time offering them better flexibility.

Trusted Feed limitations
Everything can never be perfect and there are a few limitations to trusted feed. Although trusted feed can significantly improve the indexing of a database-driven website, top rankings can never be guaranteed. Sometimes, certain positions that are achieved can be located in a further down (lower) position than those of sponsored ads.

Another drawback to using trusted feed programs is the time it can take to carefully manage them, in certain situations. Generally speaking, there are certain types of trusted feed programs that were designed mainly for bigger companies that have large advertising budgets to work with. Furthermore, even with trusted feed, don't neglect the fact that your title tags and description tags still need to be written in a convincing fashion that will entice visitors to click on your link.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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