November 12, 2004

With today's many PPC (Pay per Click), PFP (Pay for Placement) and PFI (Paid for Inclusion) programs from so many vendors, it's no surprise that some people can be confused.

While organic SEO (search engine optimization) search results (the ones you see at the left of Google's screen) are considered the best and usually constitute the highest ROI, for companies that just launched a new site and that need sales fast, these various 'paid' programs can make a difference in their search engine marketing campaigns.

Enter the Trusted Feed arena
Before I start describing some of the advantages and disadvantages of using trusted feed programs and how you can benefit from them, let's see what the term 'trusted feed' means and what it entails for companies that are considering using such programs.

When a company has a large website, with more than 400, 500 or maybe 600 pages, a trusted feed program would make a lot of sense. With most trusted feed programs offered today, your site's listings are given the same chance to rank among the generic or organic listings, usually on the same pages.

With certain PFI programs such as Inktomi, you need to pay for each Web page you submit. Trusted feed programs differ from this, since you are required to pay a fee only for the clicks your links are getting.

So, what makes trusted feed programs popular with some companies is that you only pay if there is traffic to your site, as opposed to a PFI (paid for inclusion) program where you have to pay, whether you get traffic or not.

Next: Advantages of Trusted Feed programs >>>

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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