July 2nd, 2004

(Continued)

For example, people looking to buy a book or CD online usually go to Amazon.com and can be reasonably assured they will find what they came for. When people need to bid on certain products or perform an auction, using the convenience and speed of the Web, they usually go to e-Bay.

Also, there's a few more search portals that are all equally gaining in popularity.

Specialized vertical market search engines such as Amazon.com and e-Bay and many more are expected soon. Over time, a growing number of them will sell keyword-based advertising to online marketers and advertisers. How can a small business get involved in any of this?

Last year, in association with Ad Marketplace and a few select partners, e-Bay launched their "Keywords on e-Bay" marketing program. By simply ordering and buying keyword banner ads, e-Bay's partners can drive targeted traffic to their merchant's sites.

In relatively three simple steps, e-Bay partners can get on this popular ad program with just a few clicks of the mouse.

The program works in a way that the e-Bay partner that wishes to bid the most for a click gets the higher preference, along with an increased frequency in which their banner ads will be shown. For these e-Bay partners, keyword advertising seems to be working well in deed.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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