July 2nd, 2004

(Continued)

Besides Amazon.com and e-Bay, there are a lot more vertical market portals that sell keyword-related ads. What's more, some of them spend hundreds of thousands, and some even millions in both online and offline advertising.

You should always carefully evaluate and select partners that invest heavily in their sites, as well as in their advertisers.

Conclusion
Specialized markets and vertical search engines can make a difference in the overall ROI of your online marketing efforts, while at the same time help increase your market share over your competitors. Large companies such as Amazon.com and e-Bay have access to large advertising budgets year-round, and that can certainly constitute an important market advantage over a smaller, under-capitalized company.

If partnering with such a leader can mean a big difference for your online company, then you should go ahead with it. In the next 12 to 18 months, it is expected that specialized markets and vertical search engines will constitute a significant percentage of all online sales done on a daily basis.

Add to that the compounded effect of comparison shopping search engines and you are dealing with tremendous marketing forces.

<<< Previous page

Pages:     1     2     3     4

Reference:
"Search Engine Advertising" by Catherine Seda.
347 pages. New Riders Publishing. Indianapolis, IN. 46240.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.