January 18, 2007     (Updated from our Sep. 17, 2004 article)

Start by creating new pages that will be keyword-rich, using your trademark and your most important generic keywords and key phrases. Then optimize those pages, using title tags that are short but descriptive. Another powerful technique I use which is very efficient is the use of headlines and sub-headlines, making sure your trademark or generic keywords are included in them.

Headlines and sub-headlines serve two main functions:

1. They are descriptive, helping your users
2. They offer ‘food’ for the search engines to chew on

Like your title tags, keep your headlines and sub-headlines short and descriptive, since they are proven best that way, and they won’t clutter up your page with redundant text. An added feature of headlines is they help you in writing the copy of your pages, while still maintaining an uncluttered look and feel.

The index or directory page
Trademark or not, if you sell more than one category of products on your site, it would be wise to include an index or ‘directory’ page, offering a clear view, along with a brief description of all your categories or groups of products. A small photograph or graphic of your product is optional, but try to keep the size of the graphic small, since about 75% of people on the Internet are still using a slow dial-up connection, especially in most rural areas.

Page-load times are substantially increased with larger graphics.

Next: Add a local search function on your website >>>

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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