January 18, 2007     (Updated from our Sep. 17, 2004 article)

What I do is I add a ‘Click here to enlarge photo’ link, offering them an option in viewing the graphic in a larger format. Always remember that, when building a new site or re-writing a new page, if it takes more than four seconds to load using a low-speed dial-up access, you will loose more than fifty percent of your visitors to a competing website.

Another good idea is to add a local search function on your website. Such small search engines will only search within your site, in an effort to help your users find what they are looking for. Such search functions are freely available from such companies as Atomz, Pico Search and a few others, and they are usually fairly simple to install on a website. For an example of this, just look on this website, at the top-right of our pages where it says "Search".

Conclusion
Optimizing a website using a major trademark or a recognized brand name isn’t more difficult than it is optimizing for generic or ‘organic’ products. The use of headlines that are short and descriptive will go a long way, in helping both your visitors as well as the search engines. Always remember that, as with any SEO project, the careful identification and use of the right keywords and key phrases is imperative.

Optimize a site for the wrong keywords and you will get enquiries for certain products or services your company doesn’t even sell!

On the other hand, if you are offering only one or two trademarked products, keyword research and identification poses no problem, since these products are already well known, and people are simply searching for a place where they can easily buy them.

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Reference:
"Search Engine Advertising" by Catherine Seda.
347 pages. New Riders Publishing. Indianapolis, IN. 46240.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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