May 7, 2004

(Continued)

All this new information will enable you to make better decisions, plus it will also help you to lower your customer acquisition costs at the same time, which will substantially increase your ROI.

Click Tracks Campaign Tracking Tools
Today, even some of the best e-commerce integrated solutions provide very limited search engine marketing analytics, if any at all. Furthermore, most affiliate tracking programs weren't designed to track search engine marketing data. Some marketers occasionally try to make them do it, but with some awkward or unpredictable results most of the time. Web Analytics can solve most of these shortcomings, since they can analyze buried data that would otherwise be hard to get to. One such example of this is the Click Track Campaign Management Tool. Here's a list of some of the parameters that Click Track can analyze:

1. Conversion rates
2. Number of purchasing visitors
3. Revenue generated by each campaign

This is only a small sample of the data such a solution can produce. Furthermore, Click Tracks can also generate valuable information based on its keyword reporting features. Such data can be applied to generic (or organic listings), as well as pay-per-click listings.

<<< Previous page              Next: Cost of visitors from PPC campaigns >>>

Pages:     1     2     3     4

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.