November 9, 2007      (Updated from our May 28, 2004 article)

(Continued)

In implementing a strong call to action, I recommend using a brightly coloured button. You might even make that button flash, if it suits your audience. A text link is ok, but you will get better results using a button that is large enough. Make sure the appropriate text (from the above seven numbers) is included in the button for maximum effect.

Step Eight: Monitoring your results
No search engine marketing campaign is ever complete without proper and careful monitoring of all your online marketing efforts. I recently wrote an article on Web analytics and how such tools can help online marketers get the best of their search engine marketing efforts. The right use of Web Analytics and measurement tools can help a lot in your daily tasks of monitoring your online ad campaigns.

Trying to manage a website's sales performance (or lack thereof) can be like driving in a strange city for the first time, if you don't know where it is you are going.

Web Analytics can be compared to a dashboard, plus it can give you some very important clues as to what's happening under the 'hood of your website'. If you are asking yourself questions such as: "Did visitor 'A' come from Google, Yahoo, MSN, or which search engine did that visitor use to get to my site?" or "from which websites did my visitors click to arrive at mine?" or "on which page did they get here or from which page did they leave-- without buying anything?" then Web Analytics are tools you might find useful in managing your online marketing campaigns.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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