June 18, 2004

SEO Commandment Number Two:

Thou shall always use Wordtracker
If you are really serious about getting your site higher in the rankings, don’t waste your time with tools that are just not accurate enough. The only serious tool by today’s standards in the SEO industry is WordTracker. Optimize a site with the wrong keywords and you will end up with a site that ranks high, but for products or services your company may not even sell!

Correctly identifying your ‘right’ keywords and search terms using Wordtracker is the ONLY way you will be successful at targeting your real audience, and your real prospects.

SEO Commandment Number Three:

Thou shall continually add new content
It’s a known and proven fact. I see it everyday. Sites that continually add new content and new pages everyday ultimately get the best rankings all the time. What’s more, when search engine spiders visit your site and find newly added or updated content, they will come and visit you more often! The more often they come, usually the higher and better your rankings. Always remember the search engines are always on the lookout for fresh new ‘meat’ all the time. Surprise them everyday with new content and watch your rankings go higher.

Also, and this is a very well kept secret in the SEO industry: With all else being equal, the greater the number of pages in a given website, the higher the PR (Page Rank). This is a mathematical formula. In combination with the number of links pointing to your site, Google’s Page Rank algorithm uses the number of actual pages in a given site to calculate its final PR value. This is performed once a month during every major Google dance. Contact me if you need to know more about it.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

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