The 10 Commandments to Successful SEO

June 18, 2004

Even if Google has been tweaking and fine tuning its search engine algorithms almost daily since it started two of its largest updates ever last November and, more recently in January, one thing remains constant: there are things in SEO that you need to do and others that you absolutely need to avoid.

Here are my 10 commandments of rigorous SEO techniques that I practice. As fast and furious as Google dances have been lately, these 10 commandments have, to this day, kept my clients out of trouble while helping them to continue enjoying priority rankings in the results pages.

I strongly believe that if you practice “safe SEO” such as the ones described in these 10 commandments, then you should get equally positive results.

SEO Commandment Number One:

Thou shall not write invisible text
It continues to surprise me that some people are still trying to get away with this! Just last week, we had to ‘clean up’ a mess that somebody else did who had inserted lots of invisible text on most of the pages in that site. As a result, and as might be expected, the site got banned by Google. We had to remove it, properly optimize the site for its main keywords, utilize WordTracker and resubmit to Google and the other search engines.

Just to be certain, I also wrote an email to Google advising them of the ‘clean up’ we conducted, with a thank you note for their consideration in re-instating the site back in their index.

Next: Thou shall always use Wordtracker >>>

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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