April 30, 2004

Today more than ever, the need to significantly increase your ROI (Return on Investment) in your online marketing campaigns is imperative to the overall success of your company. In order to avoid loosing valuable market share to your competition and to continually increase your brand recognition or brand awareness, boosting your ROI can have short as well as long-term beneficial effects on your overall sales, market segmentation and penetration.

To reach such goals, careful planning is everything and can save you a lot of time, frustration and, most of all, a lot of money.

The definition of ROI in online marketing campaigns
ROI is defined as the profit made from the advertising money your company spent on a particular ad campaign. At the most basic level, if somebody spends $ 3,000 on search engine advertising and if that money generates $ 12,000 in new sales and acquires new clients, this could be viewed as a positive marketing campaign and could be identified as a success.

In ROI, the ultimate goal is to increase the total volume of sales, while spending the least to acquire each and every new customer.

Fine-tuning and adjusting all online marketing campaigns through the various search engines and reallocating your ad dollars to maximize your ROI should be your top priority in search engine marketing.

Next: Boosting ROI in any online marketing campaign >>>

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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