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My two featured articles for the week ending June 18, 2004

1) "What you need to know about Pay for Placement"

In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay for Placement (PFP) ad programs.

In contrast with other online marketing programs, PFP is more like an ongoing auction, where your competing advertisers, not the search engines, fix the going keyword bid rate.

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