(Continued)

On Thursday, the British Broadcasting Corporation's Creative Archive, one of the most ambitious free digital content projects to date, is set to launch this fall with thousands of three-minute clips of nature programming.

The effort could goad other organizations to share their professionally produced content with Web users. The project, announced last year, will make thousands of audio and video clips available to the public for noncommercial viewing, sharing and editing.

"The Creative Archive is fuel for the creative nation," said Paula Le Dieu, co-director of the initiative. "It allows people to download these excerpts and be able to edit them and incorporate them into their own creative works."

In other news, French ISP Wanadoo argued before the UK's Advertising Standards Authority that all sponsored links at its web site were clearly identified as being delivered by Overture, by a link at the foot of each sponsored search result.

Freeserve plc has been told by an advertising watchdog that search results on its web site, now re-branded as Wanadoo, must clearly identify sponsored links following a complaint that its rankings are based on the sums paid to search advertising company Overture, not relevance.

In other developments, it was revealed on Friday that there will soon be a report published by a consumer panel that concludes searchers find it harder to distinguish between paid pay-per-click text ads and regular (organic) search results.

In a discussion on "Building Trust on the Web" under the Consumer WebWatch's April summit on Web credibility, Leslie Marable of Consumer WebWatch told that according to one study of April last year, 60% of the consumers polled "had no idea that some search engines charged fees in exchange for prominent placement of search results."

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