(Continued)

Is behavioral targeting really all that? Let’s take a closer look. One basic premise in marketing is that to more effectively sell your product or service, you should understand how your customers’ minds work. What do they like to see? What do they want to hear? What do they like to do? And can you determine these things with as little time and money as possible?

Now there are technologies that *can* easily establish these answers quickly and effectively to give you an at-a-glance picture of behavioral targeting to these consumers. Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Read all the article here.

In other news, Ask Jeeves is currently conducting limited tests of a new search preview feature, offering searchers a graphical peek at their results. An Ask Jeeves screen grab revealed a page of search results in which a tiny set of binoculars appears next to each link. Rolling over the binoculars causes an image preview of the linked-to page to appear.

Further searches on Ask Jeeves did not turn up the graphical preview feature, but technology companies commonly test new features on a subset of Web site visitors.

In other developments, Robin Li, Baidu's chief executive, confirmed reports that Google was among a group of foreign investors included in a recent overseas fund-raising by the privately held Chinese company. But Li would not say how much was raised or how many shares the investors held.

Expanding its reach overseas, Internet search company Google took a stake in Chinese search engine Baidu.com, the Chinese company said Tuesday.

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