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According to a survey conducted by Feedback Research, a division of the Claria Corporation, as more and more moviegoers read reviews, view trailers and explore interactive content online, the Internet will continue to grow as a source of information, advertising, influence — and even direct sales revenues — in the film world.

Feedback Research analyzed online traffic to gain insight into how the success of online film-related promotions influenced summer blockbuster movie-related behavior online.

Traffic was monitored from May 1 through June 30, 2004 among moviegoers who viewed sites related to three summer blockbuster movie sequels: Shrek 2, Spiderman 2 and the Harry Potter sequel, Harry Potter and the Prisoner of Azkaban.

Feedback also surveyed users in the weeks leading up to each individual movie release to gauge interest and activity around these three movies.

Ask Jeeves was in the news again, when it said in its first month since the closing of its acquisition of new search properties, it increased its Web traffic 150 percent, to become the sixth-most-visited Internet property in June, according to comScore Media Metrix.

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