(Continued)
The news cooperative's board hopes the new enhanced search tool and technical standards also will provide the AP's member news organizations with greater protection from unlicensed use of their material online.

In other news, Overture Performance Marketing launched on Tuesday "Search Optimizer", an enhanced campaign optimization product designed to help advertisers maximize the effectiveness of their Overture sponsored search campaigns.

The launch of Search Optimizer, now available in the U.S., demonstrates Overture's ongoing commitment to generating greater value for its advertisers by providing them with simplified campaign management solutions and valuable insights to better inform their marketing decision-making process.

"Overture is always looking for ways to help our advertisers use sponsored search campaign management to enable them to focus on running their businesses," said Steven Mitgang, senior vice president and general manager of Overture Performance Marketing. "Search Optimizer fulfills this need by helping advertisers increase the performance of their sponsored search campaigns and save time, ultimately enabling them to more efficiently meet their business objectives."

In other news, Tuesday was the day where the SEO industry was given facts that SEMPO, the Search Engine Marketing Professional Organization, may not be there to defend the real interests of its members.

Search marketing does need an industry association. But who exactly needs SEMPO, formed in August last year, asks Mike Grehan. "In August 2003, I attended the "Rah-Rah" meeting which launched SEMPO at Search Engine Strategies (SES) in San Jose, CA. I have to declare that, I have friends and colleagues who are either on the board of directors, or in some way involved with the organization. But I didn't join.

I sat back and watched, to see exactly what would make this one different to any of the other ideas for an organization I'd seen bandied around before it.

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