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(Continued)
This one has some industry "movers and shakers" on the board of directors, including Brett Tabke, Fredrick Marckini and the benefit of Danny Sullivan, currently sitting in an advisory capacity. But the first question I was asked about the great and good involved, by the people required to shell out that night (the future members) was: "How did they get there?" People wanted to know how the board of directors was voted in? Who chose them? Well, of course, in the first instance, Barbara Coll chose them. Barbara Coll (AKA Webmama.com), for those who are not aware, is a regular conference speaker on the subject of search engine marketing and runs her own SEM practice.

And it is clear that the board of directors of SEMPO is a SEM powerhouse. Enough to get a good spread of column inches throughout the trade press. And they achieved just that. But since that launch... (Ed. Note: The views and opinions expressed by Mike Grehan are his only, and in no way does Rank for $ales or Serge Thibodeau approve or endorse any of his ideas. The above commentary is meant as information to our users).

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