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New numbers on Thursday revealed that in 2003, close to 100 million adults completed purchases on the Web, after doing online research. This is higher than the number of adults who actually purchased through catalogs, direct-mail ads and even telemarketing calls combined, the Dieringer Research Group said in a study.

Dieringer noted that 114.1 million adults searched for product information on the web last year, and that 98.9 million of this group went on to make purchases either online or offline. By comparison, 106.7 million adults made purchases through catalogs, direct-mail and telemarketing, it added. Dieringer’s annual American Interactive Consumer Survey of 3,000 U.S. adults, which was completed in June, also noted that three out of five adults go online regularly and that the majority of U.S. residents now use the web to shop.

In other news, on Thursday, Google shocked the investment community when it revealed it is looking at an emergency stock buyback plan after it realised it had forgotten to register staff shares under federal and state regulators. Google is now offering to rescind some 28 million shares and stock options.

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