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Question:
Hello Serge! Thank you ever so much for such a great newsletter. I always look forward to reading it every Saturday morning! My question: is PPC any good? Is it really worth it? I've even heard some horror stories about it too so, what gives?

Thank you and I'm really happy if you enjoy our newsletter. PPC (Pay per Click) can be helpful in certain situations. If your website already shows up in the search engine's organic results (the ones at the left on Google), and for a great number of your relevant keywords and key phrases, and especially if you're closing sales from all that traffic, then, in my view, you don't need to buy any PPC advertising.

However, if you discover that you're really not getting much targeted traffic, you will have to optimize the pages of your website (or have them optimized by a reputable SEO firm) in order for you to rank higher in the natural search results. Organic (so-called free) listings generally represent the ones people trust the most.

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