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The Rank for $ales Weekly Newsletter, page 14

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(Continued)     August 21, 2004 edition
Question:
Serge- I love your newsletter, thanks! Keep going, it's very helpful for us. We have a computer programmer in-house here. Could we ask him to do our SEO instead of hiring an optimization firm?

Glad you like our newsletter. Trusting your SEO to a person that has no previous experience in the professional optimization of a corporate website is a risky proposition at best. This type of arrangement typically provides you with some limited results, if any. Effective SEO requires an internal "expert" to carry out the search engine positioning and optimization.

The whole success of this strategy is limited to the efficiency, the knowledge and the overall effectiveness of your in-house practitioner. Furthermore, if that in-house person happens to leave your company, your search engine optimization program will end abruptly and without warning. In such case, you must start all over from the beginning.

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If you find this newsletter interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau, 2004. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

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