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The Rank for $ales Weekly Newsletter, page 11

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(Continued)     August 28, 2004 edition
In other news, the three largest UK newspapers are signing up to place search-based advertising on their news websites. Three old-media giants are taking up - or furthering their involvement with - the popular practise of placing relevant, search-based ads on their new media properties.

The Financial Times, Guardian Newspapers and Independent News and Media have all signed deals with Overture Services, a Yahoo subsidiary, to use its Content Match product. The product places on web pages advertiser links for products and services that are relevant to content of the page. For instance, if reading a story about London, Content Match would serve up advertiser links alongside the story for UK hotels or flights to London.

Coming back to Google, a little more than a week has passed since the company officially became public, and a writer at Rednova.com had this to say: "I've had time to digest the events surrounding the company's initial public stock offering and I still find myself pondering two key questions: Was Google's IPO a success? And is it worth doing it again?"

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