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(Continued)     October 16, 2004 edition
Andy Beal, vice president for the search engine marketing firm WebSourced, said until recently, search companies were focused on providing the most useful Internet search results. ``Now the race has moved to who has the most bells and whistles,'' Beal said. ``How can you distinguish yourself from your competitors?''

And to finish the week, as posted on Andy Beal's blog, there are a number of new fake SEO forums, that would seem to discredit reputable SEO firms, while at the same time promoting lesser-known individuals. Law firm Girard Gibbs & De Bartolomeo, LLP from San Francisco is investigating a potential class action lawsuit against search engine optimization firm Traffic Power.com operating out of Las Vegas, Nevada.

The suit is apparently based on numerous consumer complaints about improper business practices. The SEO Consultants Directory have been commissioned by a Consortium of anonymous business owners, past and present Traffic-Power clients and a few industry representatives to publish a collection of online documents that refer to Traffic Power.

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