June 25, 2004

If you happen to have an excellent customer rating, or if the company that actually manufactures the products you sell online has already given you a form of endorsement in any way, make sure you link to those important facts, directly on their website. A testimonial on another, independent or third party website will always be taken more seriously than if it is on your site.

Remember that, for the most part, people that use comparison shopping search engines are pretty good consumers and are usually better informed than other people that never use them. The fact that they are using these specialized search engines also means they are ready in their buying cycle, and will probably make their purchase decision very soon.

Conclusion
Comparison shopping search engines can mean a big difference in your online marketing campaigns and can significantly increase your ROI. If the products you are selling on your site have already been endorsed by the manufacturer or its national distributor, or if your website happens to offer the best buying experience, you will maximize your exposure if your products are listed on such search engines.

Comparison shopping search engines can be viewed as a complementary or auxiliary source on the Web, where buyers look for specific buying information.

Most users that visit such sites already have a very good idea of what they are looking for, and the final price they will get often determines on which site they will buy their product from.

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Reference:
"Search Engine Advertising" by Catherine Seda.
347 pages. New Riders Publishing. Indianapolis, IN. 46240.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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