Comparison Shopping Search Engines

June 25, 2004

While everybody is concentrated on the general state of the search market, as far as the traditional search engines are concerned, there is a whole new family of search engines out there that almost nobody pays attention to. These new search engines focus uniquely on customers and their buying habits or buying experience.

Comparison shopping search engines can be looked at as online shopping malls, except they have a very important feature that traditional "brick and mortar" don't usually have: search functionality. This is what makes them truly unique.

It was only a question of time for these search properties to appear. After all, statistics today prove that people are using the Internet more and more to find what they are looking for, or to help them find a great deal on what they've been wanting to buy.

What makes comparison shopping search engines useful is that you can compare specific products in the same category, and by many purchasing factors. Price is certainly a very important one. Being able to find shopping information in one convenient location, while having access to consumer buying reviews and reports that will enable you to make a better buying decision can very appealing to a lot of people.

Today's most popular comparison shopping search engines
So the next question that comes to mind is, which are the most popular comparison shopping search engines today, in terms of market share? The following table was provided by Hitwise, an online competitive intelligence company.

Next: The biggest players in comparison shopping search engines >>>

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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