April 30, 2004

(Continued)

How to boost your ROI in any online marketing campaign
In order to calculate a campaign’s ROI with a reasonable amount of accuracy, you will need to have access to these five important data sets:

1. The number of clicks from visitors that used your paid listings. That number is usually provided by the search engine used in your ad campaign.

2. The amount of money you spend during a given timeframe. Many search engine marketers run daily, weekly or sometimes monthly campaigns and output ROI reports for those periods. Again, this data is provided by the search engine used during that advertising campaign.

3. The number of completed orders (or sales) from the paid listings for the specific product or service you are offering. These numbers are generated by the eCommerce functionality of your site or the eCommerce solution you are using, if provided by a third party.

4. The retail price of a product. That data should immediately be available to you, since you are the administrator of that campaign.

5. The total dollar amount in sales generated by all your orders for that product, which came directly from those paid listings. That data is available from your eCommerce solution or eCommerce third party solution.

<<< Previous page              Next: Calculate your total SEM ROI >>>

Pages:     1     2     3     4

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.