April 30, 2004

(Continued)

You can set up as many reports as the number of search engines you are using, since they should all be computed separately for maximum accuracy. If you prefer, you could also organize your reports by product only, or by specific keyword.

A little imagination or flexibility can go a long way in truly maximizing the overall value of all your reports.

Conclusion
Significantly boosting the overall ROI of any online marketing campaign is easy if you follow the steps given in this article. Implementing such steps will have a drastic difference in the overall return on investment of your ad campaigns.

Since search engine marketing represents such an important part of online marketing today, carefully analyzing and implementing the ROI reporting model above should significantly increase your market share and profitability of your online marketing efforts. It should also greatly help in targeting better prospects.

Additionally, and for maximum results, search engine marketers are encouraged to read more on Bid Management Tools and how they can help you optimize the ROI on all your online ad campaigns.

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Reference:
"Search Engine Advertising" by Catherine Seda.
347 pages. New Riders Publishing. Indianapolis, IN. 46240.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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