October 1st, 2004               (continued)

The status on Page Rank™
From observations done at the Rank for $ales labs, we tend to believe that Page Rank™ is still alive and well, but that Google is revamping the way in which that algorithm is working and making some important changes to it. If you have the Google toolbar installed on your Internet Explorer browser and if you have the habit of constantly looking at it to check the overall rankings of your website, you may want to deactivate it for a while.

Brand new websites that have been launched after the June 4, 2004 date still show up as PR 0 in the toolbar, meaning that Google has not updated its PR database since that time. Yet many of those same websites already show up in Google’s index, sometimes appearing on the first results page.

Montreal Web Design will build a great-looking website for your business.

So the question is: Does Page Rank™ matter anymore? Yes it does, because Google still evaluates sites using part of its Page Rank™ algorithm, but there are also other factors equally as important (if not more) that Google looks at before allocating any ranking to any given site. Factors such as the overall linking strategy of your website, on-page optimization, your title tags, your overall keyword density and other important elements can have a big impact on Google’s search results pages.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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