Is Google PR still important?

October 1st, 2004

Since 1998 when Sergey Brin and Larry Page developed the Google search engine, it has relied (and continues to rely) on the Page Rank™ Algorithm. Google’s reasoning behind this is, the higher the number of inbould links ‘pointing’ to a website, the more valuable that site is, in which case it would deserve a higher ranking in its search results pages.

If site ‘A’ links to site ‘B’, Google calculates this as a ‘vote’ for site B. The higher the number of votes, the higher the overall value for site ‘B’. In a perfect world, this would be true. However, over the years, some site owners and webmasters have abused the system, implementing some ‘link farms’ and linking to websites that have little or nothing to do with the overall theme or topic presented in their sites.

It’s no surprise then that the Mountain View search engine would start cutting back on the combined ‘weighting factor’ attributed by Page Rank™ (PR) to the majority of today’s sites present on the Web.

Leasing links to your website will boost your search engine visibility

Currently, Google is about four months late in updating its PR database. There are many theories presented in different SEO forums right now, as to why Google would do this. Here are a few of these hypothetical ideas:

Next: Is Google broken or what? >>>

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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