October 29, 2004

Step 3: Use invisible text
For many years, invisible text has been one of the most misunderstood myths of SEO, and also one of the most abused tactics in some circles. One of the safest ways to ensure the Number One spot in the hall of shame is to use invisible text on your pages! Today, search engines algorithms are becoming more and more clever and can detect that sort of thing. For as long as I can remember, invisible text has always been prohibited by all search engines and is certainly the most apparent form of unethical SEO that I know of. You are almost certain of securing either a permanent ban, or a temporary penalty (which could become permanent). Stay away from invisible text and you should never get in trouble.

Step 4: Use doorway or gateway pages
A doorway or gateway (similar) page is a page that was designed specifically for search engines, and not humans! This happens when a website makes use of deceptive software or a script that relies on the IP address of a search engine robot to serve a specially written page for that robot. This process is called "cloaking" and is another way of ensuring you a prominent spot in the hall of shame. Stay away from doorway pages and cloaking mechanisms. They are bad news and are forbidden by most major search engines today. Write your pages for real humans and fill them with good and relevant content and the search engines will rank your site with good marks.

Step 5: Forget all about your title tags and H1’s
If there is one element that will rank a site well it is the careful use of properly written title tags and H1 tags that are rich in keywords and key phrases. Neglect to do this and you will do well in the hall of shame. Search engines today rely on the keywords that are written in title tags, and the words that are contained in H1 or H2 tags. It’s also a good idea to use one or two headlines on your pages. To be real effective, use the power of keyword marketing and you should do really well.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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