October 29, 2004

Step 6: Be inconsistent and too vague
Another way where you can fast track your site to the hall of shame is to use themes that are irrelevant or inconsistent to the overall topic of your site. If your site sells blue widgets, red widgets and black widgets and nothing more, then it’s safe to assume that your site’s theme is “widgets”. Don’t talk of anything else but widgets and you will have an extremely relevant site that is entirely focused on widgets. Such a site will drive highly targeted prospects that will convert into buying customers. This important step should steer you away from the hall of shame.

Step 7: Don’t ever use Wordtracker
A safe way to get an invitation to the hall of shame is by never using Wordtracker! Optimize a website for the wrong keywords or key phrases and you will end up with a site that has no or very little visibility in the search engines, plus you might even get enquiries or questions for products or services your company doesn’t even sell. Spend the time to properly research the real keywords people are using when searching for the products you sell. The only way to do this is by using WordTracker.

Step 8: Link to bad neighbourhoods or link farms
One sure way to end up in the hall of shame is to link to what is called “bad neighbourhoods”. You obviously can’t control the people that are linking to you, but you certainly control whom YOU are linking your site to. If some of the sites you are contemplating linking to have been banned or penalized by Google or other search engines, you might incur the very same treatment. Reciprocal link exchange programs are always a good thing, but keep out of trouble by carefully looking at who you really want to link to before you start your linking campaign.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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