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(Continued)

You should always try to prevent your site from becoming a "brochureware". A "brochureware website" is a site where all you see is 'hard-sell' talk, laced in corporate speak that say "We are the best" and such useless blah-blah.

Make your site as professional as you can, with lots of information, and with great text that reads well. Also make sure that all your text has what I call "supporting documents".

If you sell technical gear or specialized equipment, make certain that you have additional text links on your pages that will present more of that technical information.

You would be surprized to see how many visitors come to your site that already have a very good idea of what exactly they need. Maybe they already visited 5 or 10 of your competitor's sites before arriving at your's!

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