(Continued)

In other news, Siemens Technology announced plans to introduce a cellular phone search engine feature. The technology that will be integrated in mobile phones was developed by MotionBridge, a French company initiated and founded by Siemens. According to an article that appeared in PC World, the search engine will work with all mobile Web standards.

In other developments, as Wall Street and some investors gear up for Google's US $ 2.7 billion initial public offering of shares, an obscure group of academics, known as "auction theorists" are already trying to figure out the best way to get a piece of the action.

The Internet search engine's plan to go public through an auction has captured the attention of these researchers, who analyse bidding mechanics. That means they anticipate how bidders will behave, how much they are likely to spend and whether winners pay too much.

Seperately, Google dominates the desktops of Internet users, according to a nationwide consumer survey on search engines. The survey's findings indicate that 48% of search engine users say they use Google most overall, compared to 20% for Yahoo, 14% for MSN and 7% for AOL.

However, Google could face challenges as it expands beyond search into offerings such as comparative shopping, social networking, and e-mail services, according to Part 1 of a pre-IPO report on Google also released Monday by Standard & Poor's Equity Research Services.

Google was in the news again on Tuesday, when it was revealed the company has been a real success at home. However, its biggest struggle may be unfolding on the shores of China, Japan and Europe. The future of the company increasingly will be fought abroad, experts say, because growth in revenue from online advertising is slowing in the US.

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