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The Rank for $ales Weekly Newsletter, p.6

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(Continued)

On Thursday, Ask Jeeves said that it's acquisition of software startup Tukaroo is an example of the kind of small transactions the company expects to continue to make, CFO Steve Sordello said. Small buys like this one, which was announced Wednesday, won't affect the company's financial results but are "strategically important" as it works to strengthen its technology position for the search industry's coming battles, Sordello told a New York conference.

Ask Jeeves, of Emeryville, Calif., will acquire the assets of closely held Tukaroo, a San Jose, Calif., startup which develops specialized search software.

In other developments, Microsoft has unveiled a research project at its Silicon Valley campus which uses statistical analysis to locate spam web pages. Microsoft will be incorporating this new filtering technology into its forthcoming MSN Search portal, aiming to offer results free of web spam.

A spam web page is designed solely to fool search engines by linking keywords to web pages that the spammer wants to show up high in the search results. Spammers are increasingly trying to weasel their way into search engine results, and Microsoft hopes that filtering them out can be one area where its tool can outshine Google's.

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