(Continued)

As you can probably tell from the name, the definition of fixed placement advertising can be summed up as a text link that is locked into a specific position, among other paid listings on the search results page. Fixed placement means that your ad generally doesn't move, even if some of your competitors don't renew their ads, although there could be some exceptions to this. Please click here to read the whole article.

2) "How to properly submit to search engines"

We get numerous emails and we are regularly asked on how often a company should submit (or resubmit) their website to the crawling (or spidering) search engines. There are still a lot of people that wrongly believe they should submit their website on a regular monthly or weekly basis, in order to “maintain” their site in the search engines!

Unless there has been substantial or significant changes made to its content, submitting a website that is already in a given search engine's database is even a bad idea, as some engines could treat it as spam. Please click here to read the whole article.

Closing note

As you have witnessed by the number of news stories this week (it more than doubled from last week), companies involved in the search industry are busier than ever. In fact, at Rank for $ales, we have more and more clients asking us to optimize their websites for the major search engines in China, Japan and many other parts of Asia.

As a result of all this, we recently hired new staff to serve these new clients well. Among that staff, some are professional translators in the Japaneze and Mandarin languages. Is this a new trend? Will it continue?

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If you find this newsletter interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau, 2004. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

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