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(Continued)     September 11, 2004 edition
But T riders passing through this stop in the shadow of Harvard University may be more likely than average Bostonians to recognize “e” as an important irrational number — kind of a distant cousin of pi — widely used in calculus and other higher mathematics.

Rosemarie Yevich, an atmospheric chemistry researcher at Harvard who passed under the banners on her way to work Wednesday afternoon, was intrigued and planned to ask her daughter, Helen, a Harvard sophomore studying applied mathematics, what the expression meant.

"Either that, or I thought I’d check where I could find the answer. I thought I’d Google it,” Yevich said. Instead, Yevich was delighted to learn from a reporter that Google itself is behind the ad. And because an earlier version began appearing on a billboard next to Highway 101 in California’s Silicon Valley in July, now you can use Google, as well as MSN, Yahoo, and Lycos to search a variety of blogs and websites.

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