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(Continued)     September 11, 2004 edition
In other news, Yahoo said it would begin testing a travel price comparison search engine called FareChase, as it further integrates Web search services into its offerings. Available as a test to the general public as of Tuesday night, the site (http://yahoo.farechase.com) helps users find and buy flights on various airlines including America West, American Airlines, Delta Airlines and JetBlue.

The site also offers hotel room and car rental bookings. Yahoo said it would collect user feedback for further development of FareChase. Sunnyvale, California-based Yahoo last year spent $1 billion acquiring Web search technology to take on industry leader Google and future rival Microsoft Corp.

In news on Tuesday, a customer questionnaire from Yahoo's Overture Services paid search unit ignited concern regarding its suggestion of a subscription program that would give insight into competitors' marketing tactics, including price per click, ad budgets and conversion information. The questionnaire was sent last month.

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