(Continued)     September 11, 2004 edition
Google announced their multiple ad units news in their AdSense publisher’s newsletter: “To provide even more value to your users, and to help you further monetize your web pages, we’re allowing publishers to place up to three ad units on every web page.

In other developments, according to a new report from Hitwise, the world's leading online competitive intelligence service, this high rate of search-driven music shopping compares with 19.2 percent for the overall retail category. July 2004 visits to music retailers from search engines and directories have grown by 49.0 percent versus the same period a year ago.

"Search engines have long played a vital role in helping consumers navigate the Internet, however they now are playing a monumental role in connecting music fans with music retailers," said Bill Tancer, vice president of research, Hitwise.

"For music shoppers, search engines and directories offer an effective and comprehensive means for locating music products and seeking the best deals. For the music retailers, a major new customer-acquisition platform has arrived. And with the increasing popularity of the Internet for music distribution and listening, retailers have no choice but to engage it."

In other news, starting in October, Overture will be introducing "Budget smoothing", a new feature in which its system makes adjustments to the frequency in search listings that are displayed based on the depletion of an advertising budget.

For example, if you have budgeted €100,00 a day, our system will display your listings just enough so that you receive clicks that will total approximately €100,00 for the day. The smoothing feature also regulates the display of your listings so that you receive clicks throughout the day, rather than burning through your budgeted amount in just a few hours. Note that listings will be taken offline temporarily when our system identifies that you have reached your budget for a particular period.

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