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The Rank for $ales Weekly Newsletter, page 8

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(Continued)     September 11, 2004 edition
In news on Friday, Yahoo announced that it will produce, host and sell advertising for the "Apprentice" website, the reality TV show in which participants battle for a job working for Donald Trump. Under the agreement with Mark Burnett Productions, producer of the show, Yahoo will host the site and manage all online advertising during the program's second season, which is slated to kick off on NBC on Thursday night, and its third season.

The site went live earlier Thursday. During the first season of the show, NBC relied on a site it hosted itself. Yahoo said advertising campaigns on the "Apprentice" site will include paid sponsorships, broadband video ads and banner ads. The announcement is an extension of a previously announced deal between the two companies, whereby Yahoo is running "Apprentice"-related promotions across its HotJobs career site, including a special site for Trump wannabes hoping to apply for future seasons of the show.

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