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(Continued)     October 30, 2004 edition
In other developments, BellSouth's Yellow Pages Online unit is helping sell advertisements on Google's search engines, a move that underscores the growing emphasis by search engines to reach local advertisers.

The two companies plan to announce an agreement today, under which BellSouth Advertising & Publishing Corp.'s close to 2,000 sales people in nine Southeast states will sell online advertising packages featuring Google.

The deal, one of the first of its kind, is part of Google's efforts to sell advertising to more small and medium-size local businesses. Some analysts have questioned how Google could significantly reach that group with its traditional Web-based, self-service ad-sales model.

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