(Continued)     October 30, 2004 edition
In other news, Pew Internet and the American Life Project closely analyzed almost 1,400 Internet surfers and users in the US during the summer of 2004, in an effort to better gauge the country's use of online rating systems.

Overall, 26% of adult Internet users in the US have used online rating systems, or about 33 million people. A look at the demographics of those users shows that most groups displayed the same general level of use (usually between 20% and 30%), with a few exceptions.

In other news on Monday, once it has built its business model through generic search listings, Google might soon want to expand into brand advertising. Speaking to investment analysts on the company's first-ever earnings call last week, Google executives said its fledgling effort at distributing graphical ads was an important initiative for the company.

Google has begun to test the display of graphical ads on Google Image search. "Currently, it is a small component of our business, but we think it has a very exciting future," CEO Eric Schmidt said of graphical ads. Google's image search engine has indexed more than 880 million images from the Web. A Google spokesman said the test began recently.

In other happenings, Yahoo and Adobe have partnered to provide more Yahoo toolbar downloads to Adobe readers. Adobe and Yahoo announced the strategic relationship aimed at providing consumer services to Internet users.

Leveraging the over half-a-billion copies of Adobe Reader software distributed to date and Yahoo the two companies will introduce integrated products that feature Adobe services, significantly increase the reach of Yahoo Search and expand the online utility of Adobe Reader.

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