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The Rank for $ales Weekly Newsletter, page 17

(Continued)     October 30, 2004 edition

Look at it from a business perspective point of view. If some search engines look at it from an advertiser’s point of view, then maybe that’s how you should look at it too. In the last two months, we have had (and continue to have) an increasingly higher number of clients and people that contact us to buy one-way links from other sites, and the trend is growing fast. Please click here to read the article.

2) The 10 steps to get in the SEO Hall of Shame

Most people have heard of the hall of fame, but to many, the "Hall of Shame" (!) may not be as well known. My goal in this article is to help ensure that you never have an opportunity to be in it, not even from a distance! This article is another way of saying: “The 10 steps to avoid at all times”, in preventing a site penalty or ban from the search engines. Please click here to read the article.

Google's stock rising even further

As noted last week, Prudential Securities raised its price target for Google's stock to $200 from its previous target of $130. Well, the stock almost went to $200 yesterday, when it traded at $199.95 for a few minutes, and then it lost a bit of ground on profit taking. It closed the day at $190.64.

Last week, Google reported a "blowout third quarter as net revenue growth returns to triple digit." A good chunk of this is caused by PPC advertising for businesses and e-tailors. Google said advertising accounts for well over 90% of its revenue. It also raised its fiscal 2004 earnings estimate to $2.62 from $2.22 and boosted 2005 estimates to $3.67 from $2.91.

As CBS MarketWatch wrote yesterday, investors have to wonder whether many of those buying the stock near such a high price could be money managers, the very same money managers who once turned the IPO down and said they would never buy any shares. And it's not just day traders and mom-and-pop investors accumulating Google shares.

Even though Wall Street veterans know that all hot IPO issues eventually come back to earth, and that Google faces long-term challenges from formidable rivals such as Microsoft and Yahoo, trading data suggests that institutions are indeed among the buyers.

Personally, I find this interesting. I'm curious as to what will happen to the stock in the next few weeks.


Well, that's it for today folks. Thanks for being here and have a great and safe weekend everybody!     Serge Thibodeau.

Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed.

Serge Thibodeau, editor
The Rank for $ales Weekly Newsletter

Please send all your questions, comments or general enquiries to: questions@rankforsales.com

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Search engine industry news corner:
Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com

About Rank for $ales
In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

Visit our web site at www.rankforsales.com

About Serge Thibodeau
Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

SEO Today (www.seotoday.com)
Business Week (www.businessweek.com)
The New York Post (www.nypost.com)
Site Pro News (www.sitepronews.com)
Lil Engine (www.lilengine.com)
ISEDB (www.isedb.com)
High Rankings (www.highrankings.com)
BusinessEvolved (www.businessevolved.com)
Search Engine Guild (www.searchguild.com)
SEO Radar (www.seoradar.com)
Search Engine News (www.searchenginenews.ca)
Search Engine Journal (www.searchenginejournal.com)
Escalate (www.escalate.ca)
Tech Blog (www.techblog.org)
Montreal Web Design (www.montrealwebdesign.org)
plus many more.

Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines.

On the Web, at: www.globalbusinesslisting.com

Bookmark the Rank for $ales website by simply clicking here.

Legal Notice
If you find this newsletter interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau, 2004. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

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