June 25, 2004

Disadvantages of Submit URL programs
As good as it is, Submit URL isn’t perfect, and one of its weakness is it often doesn’t deliver enough qualified site traffic. The reason for this is that, in large part, Submit URL and Trusted Feed programs rely on search distribution partners to prominently display their search results.

Today more than ever, Pay for Placement (PFP) ad listings are populating many of these spots. As a direct result of all this, some webmasters and site owners now realize that they need to use some Submit URL programs, in addition with other forms of search engine marketing.

There are four major disadvantages to using Submit URL:

1. Difficulties in accurately tracking visitors to your site
2. Dynamic sites or database-driven sites can cause problems *
3. Natural (or organic) listings are positioned below paid sponsors
4. Top positioning is never guaranteed by any search engine

* Additionally, sites developed using Flash technology or with frames, sites that make use of a lot of graphics or multimedia files, Java Scripts, image maps or session ID’s can all be negatively affected with Submit URL programs.

Even as with the case of classic search engine optimization (SEO) and pure, organic listings, different website designs can have a very serious and detrimental effect on any search rankings, whether or not search engine marketers participate in Submit URL programs, Trusted Feed, or any other category of paid placement.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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