Paid Inclusion and Submit URL Programs

June 25, 2004

In today’s rather complex world of search engine marketing (SEM), there always seems to be something new appearing all the time. However, paid inclusion and submit URL programs have been around for some time now, and if you’re serious about online advertising, you should definitely consider such programs, since they can make a difference in your ROI (Return on Investment).

If you want your website to be included in the regular “organic” search results of search engines such as Yahoo, AltaVista, MSN and a few others, you actually have two options:

1. Pay an inclusion fee, which guarantees spider visits to the submitted pages

2. Cross your fingers and pray for months that spiders find your website

If you think the first option makes more sense, then you will find value in this article. If your website has less than 500 pages, you should use Submit URL, which will signal the search engine crawlers (or spiders) that you want those pages included in their databases. Such paid inclusion programs are sometimes referred to as Direct Submit, Site Submit or Add URL. I strongly recommend you submit your site’s homepage, as well as your most important inner pages—- the ones your user will find really helpful.

If your site has 500 or more pages, it is best that you use Trusted Feed programs. It’s very important to understand one thing here: search rankings obtained from paid inclusion programs should be treated the same as organic or “natural” search results.

Next: Submit URL programs are the least expensive online advertising >>>

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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