June 25, 2004

Conclusion
As with any other form of search engine marketing, paid inclusion, Submit URL and Trusted Feed programs can fill a big void, and positively enhance your ROI and significantly increase your search rankings in many paid inclusion search engines.

You must carefully evaluate which is best for you, since no two online marketing campaigns are the same. What’s important is that you achieve the goals you set forth at the beginning, and that you maintain a steady course.

Before embarking on any paid inclusion, Submit URL or Trusted Feed SEM program, you should check that your site is what I call “search engine-friendly”, and correct any "spider traps" you may encounter along your way.

If a regular “bot” or search engine spider (or crawler) cannot successfully index all the pages of your site, you must first repair such obstacles and make your site easy to crawl for any spider. Paid Inclusion and Submit URL Programs are gaining more and more attention from many search engine marketers and online advertising agencies.

Another paid inclusion search engine which is gaining a lot of momentum these days is Global Business Listing (GBL), a B2B (Business-to-Business) search engine designed specifically to help small and medium-size businesses, as well as Fortune 500 companies.

What truly makes Global Business Listing a strong contender in the paid inclusion field is its ability to have every single page of its clients customized with their own logo and description of their products and services.

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Reference:
"Search Engine Advertising" by Catherine Seda.
347 pages. New Riders Publishing. Indianapolis, IN. 46240.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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